Featured

A girl buying groceries

3 emerging consumer trends to watch

Share Our Stories

Share Our StoriesConsumers are adopting DIY and nesting behaviors. With more time at home than usual, consumers are taking a DIY approach to everything from online education and home décor to gardens and homemade wellness products. Consumers may choose to go the DIY route for many reasons. Many in-person activities have been canceled, so people are …

3 emerging consumer trends to watch Read More »

Laptop sitting on desk

What is a marketing funnel and why you need to know

Share Our Stories

Share Our StoriesThe marketing funnel is an online marketing term that defines the steps that a user has to take to fulfill a certain objective on a website. It might be a purchase, a registration, a lead or The achievement of this desired action which is known as a “conversion.” It’s called a funnel because the number …

What is a marketing funnel and why you need to know Read More »

Why Africa needs its own currency in the new world order

Why Africa needs its own currency in the new world order

Share Our Stories

Share Our StoriesIf you believe the conflict between Russia and Ukraine is about territory, statehood, or sovereignty, you’re wrong; it’s all about currency, let me demonstrate. Let’s go back to 2000 in Iraq when Saddam Hussain states he would no longer accept dollars to sell his oil. “Iraq says it will no longer accept dollars …

Why Africa needs its own currency in the new world order Read More »

Why Africa needs digital marketing

Why Africa needs digital marketing

Share Our Stories

Share Our StoriesAgricultural production is aided by abundant agricultural resources and diverse ecological zones. For example, Ethiopia is the world’s third-largest producer of Arabica beans and one of the world’s largest producers of coffee. Traditional marketing is used by companies in this sector to sell their products where they make contact with buyers and sell …

Why Africa needs digital marketing Read More »