Marketing Trends

A girl buying groceries

3 emerging consumer trends to watch

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Share Our StoriesConsumers are adopting DIY and nesting behaviors. With more time at home than usual, consumers are taking a DIY approach to everything from online education and home décor to gardens and homemade wellness products. Consumers may choose to go the DIY route for many reasons. Many in-person activities have been canceled, so people are …

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Why Africa needs digital marketing

Why Africa needs digital marketing

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Share Our StoriesAgricultural production is aided by abundant agricultural resources and diverse ecological zones. For example, Ethiopia is the world’s third-largest producer of Arabica beans and one of the world’s largest producers of coffee. Traditional marketing is used by companies in this sector to sell their products where they make contact with buyers and sell …

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